Information technology's no joke. Facebook is a major consideration for potential customers to buy from your business. Consider these stats from a 2015 study:

  1. 55% of customers employ Facebook to acquire almost new products to buy.
  2. 71% of customers say they either somewhat or completely trust what they see on Facebook.
  3. And 87% of these customers trust reviews and recommendations from a friend or family unit fellow member, and 55% trust reviews from someone they accept not met. For a comparing, only 23% of customers believe a celebrity endorsement is honest.

As a result, Facebook folio reviews play an important office in increasing sales. A survey of 600 online shoppers revealed that 77.iii% of people were influenced past reviews when thinking virtually buying from a store.

Perhaps you lot've heard the horror stories of competitors ownership negative reviews. The practiced news is, negative reviews are easy to handle once y'all know how to manage them and give you an opportunity to build your image and brand.

Reviews and testimonials are a powerful class of user generated content for whatever online business. Using reviews as part of your social media strategy can take a positive impact and increase traffic from Facebook by up to half dozen%.

In this guide, we will look at the advantages and disadvantages of enabling Facebook reviews, how to add together the review tab to become reviews on your Facebook page, how to bargain with bad reviews, and how to integrate Yotpo to get more than Facebook ratings and reviews.

But beginning...

What are Facebook Business Page Reviews and Star Ratings?

If y'all have ratings and reviews enabled on your Facebook page, Facebook allows customers to exit feedback about your store and products. In that location are 2 types of feedback y'all can receive: a star rating solitary or a star rating with a written review.

Facebook Star Ratings and Reviews

Co-ordinate to Facebook, Facebook set up-up the star ratings to encourage more customers to review local businesses. Through the rating system, customers can rate your store on a scale from 1 to 5 stars, with your average score displayed on your Facebook folio.

How is my Facebook page's star rating determined?

Your Facebook page star rating is an average of all public star ratings that you lot receive.

Facebook allows your customers to choose the level of privacy on their review. For example, a customer can share their review anybody, merely to friends, friends of friends, or all friends except for acquaintances.

Y'all may find at that place is a departure between your total rating and your public rating if you have customers who get out reviews not open to the public. Customers also take the option to add a written review with their star rating.

Understanding Facebook Review Guidelines

Customers must follow Facebook'southward Review Guidelines when leaving you a review. Although this may sound deadening to yous, understanding Facebook's guidelines can assistance you lot increase positive reviews, and remove negative reviews that do non follow the rules.

The Facebook Review Guidelines will protect your business by ensuring reviews come from an bodily customer'due south experience with your product or service. If a review doesn't follow these guidelines, you can report it to Facebook and request its removal. A legitimate customer review must:

  • Focus on the product offered by the make.
  • Exist based on personal feel.
  • Follow the Facebook Community Standards. For example, reviews that take detest speech communication, bullying, harassment, or threats violate Facebook's Community Standards and aren't adequate in a review.

If a review violates one of these conditions, yous can flag the review for Facebook to check.

Should Y'all Enable Facebook Reviews?

Reviews are very compelling to draw customers to your business.

And if you've got reviews on your website, you lot may wonder if it'south worth collecting reviews on another platform.

What Are The Advantages of Facebook Reviews?

Hither are three potential benefits to adding reviews to your Facebook page:

  • Your Facebook page will prominently brandish your star rating along with your reviews. As I mentioned before, a high star rating is expert for social proof and increasing your sales.
  • Your customers' voices are a powerful marketing tool as your customers tell you in their words how your production solved a problem they had. This is a great way to turn reviews into highly effective ads.
  • Negative reviews allow you to show your customer service in action. These reviews are a great opportunity to turn a disappointed customer into a raving fan.

What Are The Potential Disadvantages of Facebook Reviews?

In that location are a few potential downsides to adding Facebook Reviews on your business concern folio:

  • Receiving negative reviews on a platform where you lot're trying to engage and attract potential customers. If there are deeper issues in your business organization, it will come out in the reviews you receive. So learning nearly these problems can help y'all improve your concern.
  • The fourth dimension invested in monitoring your reviews. There are non enough hours in the day to do every type of marketing perfectly, though there are tools like Yotpo that can help y'all manage this process and cut downwardly the time.
  • In that location is a potential rating abuse. Facebook users don't need to prove they've used your products or services before leaving a rating. Unfortunately, it is a lot harder to report a star rating in the way you lot can report a review that violates Facebook'southward Review Guidelines.

If y'all practice become a lot of negative reviews, you can ever cull to plough them off, which I will explain how to do later in this guide.

How to Become Reviews on Your Facebook Page

Getting reviews on your Facebook Page is an easy way to help increment trust with your customers and become them to choose your business over a competitor. To get reviews on your Facebook page, you need to start past adding a Review tab.

Here's how to add together a Review Tab to kickoff getting reviews from your customers:

one. From your page, click Settings.5 edit page settings two. Click on Edit Page.

3. Roll down and click Add a Tab.

4. Find the Reviews option and click Add Tab.6 add tab1 five. Click and drag the Reviews option to the position y'all desire it in.

How to Get Review Notifications

After you've enabled Facebook reviews, yous may want to respond to any reviews left on your Facebook page quickly. An easy mode to do this is past turning on notifications in your page settings.

Here'southward how to get a notification in one case someone leaves you a review:

ane. From your page Settings, click Notifications.

2. Select Get a notification each time there is activity on your Page or an of import Page update.7 notifications 3. Make sure all your notification settings are on.

4. Choose whether you lot want notifications via email likewise. You will now receive a notification when you receive a new review on your business page.

How to Remove the Review Tab and Turn Off Reviews

If you change your mind about displaying reviews on Facebook, removing the review tab is simple.

ane. From your page, click Settings.

two. Click on Edit Page.

iii. Find the Reviews option and click Settings.8 reviews off 4. Toggle Prove Reviews to off.

v. Click Save.

Note that this process doesn't remove your by reviews. So if you decide to show reviews over again in the future, you lot'll however accept all previous ratings and reviews you had before turning them off.

How to Get More Reviews on Your Facebook Page

Facebook removed the review push that made information technology like shooting fish in a barrel to get your customers to get out yous a review. If a customers click on your star rating, they will go to your reviews tab. There they tin see your other reviews and leave a review of their own.

How to Bargain with Bad Reviews on Facebook

Many businesses fear receiving a bad review. But is that fear reasonable? From a written report we ran in 2015, only 14% of all reviews created are three stars or less. Thus on average, the majority (86%) of reviews you lot will receive are 4 and 5 stars. pasted image 0 It's impossible to take merely five-star reviews, simply that'due south okay. 68% of customers trust reviews more than when they run across both skillful and bad feedback. If you lot just take 5-star reviews on your profile, 95% of customers would think they were fake or advisedly screened. So yous shouldn't fear bad reviews.

If yous do get a bad review, you may non take done anything wrong at all. Information technology may just exist that client had the incorrect expectations.

After examining i.iii million reviews, the nearly mutual negative word used in poor reviews is "disappointment" or "disappointed." The customer had expectations that weren't met past the product or service they received.

Past learning what acquired disappointment, you can provide articulate and authentic information to meliorate the customer experience in the time to come.

How to Reply to a Negative Review on Facebook

You've only received a notification from Facebook that someone left a negative review. Don't panic and don't put off responding, because the sooner you lot tin can talk to a customer, the better. Responding quickly to reviews has a powerful bear upon on your brand. So what should you do to handle angry customers?

Start, assess the review. Ask yourself these questions:

  1. What did this customer recollect when she left a review?
  2. Is the review fair and authentic?
  3. How can yous use it to improve your business?

Next, you need to craft your response. Don't hide behind a cold, formulaic response. A personalized response shows your customers that they are important to you. You lot should offer a solution that shows a good faith effort to a improve outcome.

Once you've resolved their outcome, follow upwardly with the customer to make sure they're happy with the event. While you lot should look a few days, y'all tin can ask the customer if they'd be willing to write another review of their experience with you.

How to Remove Bad Reviews From Facebook

Hither'southward some more bad news: yous can't remove bad reviews. Simply a customer who leaves a review may edit or delete their review. Aside from this, the all-time you can do is report any reviews that violate Facebook Community Standards.

To report a review:

  1. Click on the downwards arrow next to the review.
  2. Click Study Mail.

10 report post

Then follow the prompts Facebook gives to report the review.

Integrating Facebook Reviews With Yotpo

Yotpo has a Facebook integration to display your Yotpo reviews on your Facebook page. This is a great way to quickly increase your star ratings if you accept raving customers.11 yotpo reviews exampleYotpo also has a Facebook ads feature which lets you easily turn a 5-star review into a high potential advertisement leveraging the power of social proof. User generated content sells and reviews are 1 of the best types of content to apply for ads.

Conclusion

Many of your customers are using Facebook to larn most new products. Past adding ratings to your Facebook page, you can increment word-of-oral cavity, improve your client service, and ultimately increment sales. And with the right tools, even negative reviews tin can assistance your business abound.